If you want your company’s name to grow into a famous brand over time, you need a unique logo that will become one of the main components of your company’s corporate identity. After all, it is a beautiful and easy-to-memorize logo that will be constantly seen by potential consumers of your goods and services.
When developing a logo, everything matters: a well-thought-over concept, carefully chosen colors, a smart general style.
Logo serves as a basis for creating various elements of corporate identity, such as letterhead and envelopes, business cards, pens, folders and much more.
STAGES OF A LOGO DEVELOPMENT
1. FILLING OUT A BRIEF
At the first stage, the brief (a questionnaire) must be filled out. The more clearly and exhaustively you answer the questions, the more quickly we will find common ground, to solve all the problems as quickly and efficiently as possible.
To ensure that the logo of your company will work effectively, we should determine what exactly it should be like. To do so, we’ll need to learn a lot about your company. Not just how you see your logo (although this is also important) – we want to know about the position of your company at the market, its target audience, whom you compete with and how successfully. In other words, we need to find out what your firm lives and breathes.
2. FORMULATING THE IDEA
Having studied the completed brief, we consider the information from various perspectives. Based on this, we determine the direction of further work, think through the entire process of forming the idea and all subsequent stages of work. Creation of a logo, like any design project, begins with formulating a general idea. This idea sets the common basis of the future logo, and the whole corporate style; it also determines the direction of all further efforts.
3. CREATING A NUMBER OF VARIANTS
While brainstorming, our designers create lots of promising graphic solutions. The best of the best will be shown to the client afterwards. Designers will discuss the advantages of each option with the client, helping him to make the choice. The main goal is to create a logo that precisely reflects the main idea of the brand and its values, is easy-to-remember and and fits the purpose it’s created for.
4. WORKING OUT THE SELECTED CONCEPT
Having defined the general concept of the logo, designers start carefully drawing of the logo itself. They definitely take into account that the logo will be placed on a variety of media and on various corporate style elements. At this stage, the logo attains its final shape and colors.
5. ACCEPTING THE WORK AND TRANSFERRING THE SOURCE MATERIALS
At the final stage, the client evaluates the work and accepts it. When the project is completed, the client is provided with all source materials – after all, he will use the result of our designers’ work to create promotional materials and souvenirs, as well as for printing forms of business documents, business cards, etc.
By creating a unique logo, we help the Client’s company to acquire a unique, easily recognizable image. Being different from others, standing out from the crowd of competitors – this is what helps, among other things, to succeed in the fierce competition for the market, for consumers.
Our talented and skillful designers create logos of any complexity. However, without the Client’s help it’s impossible to develop a truly unique corporate style. Style, which will help the company name become not just a name, but a BRAND.
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