Banner advertising is one of the most effective methods of advertising in the Internet.

A banner is a graphic ad unit, which could be static or animated. When a visitor clicks on the banner, he or she is redirected to another web resource – the one for which the banner was created.

Whether the banner will be effective or not, depends on both its design and location. Therefore, for your advertising campaign to be successful, the banner needs to be properly developed and placed at the right resource.

WHICH BANNER TO CHOOSE?

For thousands of your potential customers, the impression of your company begins with the impression of the banner that brings this person to your company’s site. Therefore, you should take creation of a banner extremely seriously.

Not only a banner should attract visitors to your website, but also create a positive impression about your company.

For example, dynamic, i.e. animated, banners attract users’ attention much more effectively than static ones. However, don’t forget that annoying ads get on Web users’ nerves. An intrusive, too flamboyant banner can work the other way around.

The choice of banner format is also very important. For example, Flash and GIF, formats of animated banners, which were very popular recently, are now actively superseded by the HTML5 format. HTML5 banners require less disk space, they consume less resources. Besides, these banners are adaptive, that is, they’re correctly displayed in all browsers. Unfortunately, the same can’t be said about formats like flash: for example, users who are viewing a web page using Google Chrome, won’t see flash animation.

HTML5 banners, developed at Clever crayon design studio, all are of high quality and are clearly visible on devices with a screen of any size. Such banners are suitable for displaying in popular ad networks like Adwords, Admixer, Adriver and many others.

But please remember that creating a great banner is only half success. To make the banner work, i.e. attract customers to your site, it should be properly placed. So, when your banner is ready, you should place it at a resource, which is popular with your target audience.